Tourism is undoubtedly the fast-growing industry in the World. Moreover, tourism in Pakistan is improving and developing day by day. Pakistan’s undiscovered areas are contemplating tourists to search and explore. The melodies of the World’s most stunning landscapes are diligent, making unique harmony and heartwarming themes. Pakistan’s land is not lesser than any exceptional and charming destination on this planet. Ecotourism in Pakistan is the subject notably in the discussion. So the future of tourism in Pakistan seems colorful and profound than ever.
Everyone is reflecting all sectors of growth in the tourism industry. People of Pakistan are so thrilled to see the development of Pakistan tourism Industry emerging in style. Pakistan tourism summit 2019 was a splendid exercise to encourage tourism. Also, it was a way to embrace the whole World to observe the everlasting beauty of Pakistan. It has unlocked doors for writers, bloggers, vloggers, Youtubers, and tourists.
There have been significant developments in the tourism industry in Pakistan. To revive and promote tourism, and the efforts must be appreciated and acclaimed.
7 Steps to enhance tourism in Pakistan
Although with significant changes and efforts the Government has made so far. There are many things to be addressed for which a few areas of focus are explained below :
1- A proper marketing plan, including video marketing
The areas to focus on this are factors and segments of marketing concerned to certain areas of interests with specific goals. In this regard definition to the regions and their specialty to explain to the tourists. The target audience must know the potential of that particular place for tourism with all the details, including maps, transport details, and weather. These videos can be used for local and international advertisements. Also can be shared regularly on the official website of PTDC and social media channels.
Why emphasize more on video marketing?
Since the evolution in technology, the whole concept of branding and marketing has been revolutionized. Video marketing is a much more productive and faster way to get your brand recognition in no time than traditional SEO. An engaging video can attract tourists more accessible, and can convincingly grow chances to attract more visitors.
According to Cisco, in the year 2020, 82% of the web traffic will come through videos. Placing a video on your blog post, website, profile, and other platforms would help you build a better brand and would sail your business goals to new heights. The following link explains more on this topic
2- Promotional materials, use of local and International media.
Promotional items with official Pakistani flag with traditional details should be available in the local souvenir shops around every place of interest.
A fabulous way to show the World about the beauty of Pakistan is to say to them by media. A regular campaign with blogs, vlogs, books, news, and advertisements in the local and international press will prevail an awareness to attract tourists.
Touristic Maps & Pamphlets
Touristic maps and pamphlets, explaining a brief history of the place, attractions, areas of focus, remarkable things about that place as well as weather details — approximate time to reach from certain airports to that place and which transport is convenient to reach. It is one of the fundamental 7 steps to enhance tourism in Pakistan.
Hotels / Places to Stay
I suggest here to make an app for both android and apple store to give a complete detail of places to stay around major touristic spots: hotels, rest houses as well as restaurants. If you develop an app and anyone books through this, Pakistan would have a chance to market the hotels available for tourists correctly. It is an excellent source for making revenue too. Tourists can book hotels online without any hassle, and by official channels, they would feel more secure, convenient, and reasonable. It one of the important 7 steps to enhance tourism in Pakistan.
3- Touristic Information Centers
Every country in the World famous for its tourism has large numbers of touristic information centers spread across cities as well as on the touristic destinations. It helps tourists to understand how to mobilize and visit places they like. On these centers, they can find city maps, pamphlets, restaurant details, and other related information. Dedicated customer services staff can be an excellent help for International tourists, especially to get any details they want to know right on the spot.
4- An International hotline for tourists
When a tourist wants to visit a place, there are a few ways he/she would like to get information. The first thing is to search it through the web, that includes YouTube, articles, blogs, and other sources. The reason why Pakistan would like to launch a special hotline for International tourists is that they would feel secure in knowing and getting details. More quickly through official channels rather than to look in forums and chat rooms. Where people have different opinions. Like for example, Tripadvisor people look through such apps and forums to find people who have visited a place already. However, when they can talk directly through official channels by a dedicated helpline launched it would help immensely to promote tourism industry in Pakistan.
5- Exhibiting at International Conferences & trade shows
There are numerous exhibitions around the World for the Tourism Industry. It is a great way to promote Pakistan’s beautiful picture to the World and invite tourists to visit Pakistan. At such places, tourists can interact with to know more — these various shows, associations, and government organizations can assist Pakistan tourism in the international arena.
6- Monitoring and replying to online reviews & surveys
International travelers intend to source information through the web before they plan any trip. Mostly they go through ratings on sites like Tripadvisor, Yelp or Google. Based on these sources, most of the tourists make their decisions. And this includes booking of flights to even transportation to the final destination of where they are traveling.
Monitoring, reviewing, and answering to traveler’s queries on such forums helps a lot. Registering on these sites with detailed pictures and information help tourists a glance before they plan their trip.
7- Promoting Ecotourism and adventure travel
Pakistan has already taken steps to enhance Ecotourism in Pakistan. In my earlier posts ” Future of tourism in Pakistan” and “Ecotourism and Pakistan” as well as ” Tourism in Pakistan Evolution in Style.” I have thoroughly explained the ultimate potential Pakistan carries for Ecotourism.
Pakistan is an emerging global destination for ecotourism as well as adventure travel. The country is already hosting international visitors seeking authentic opportunities, adventure, and cultural experiences.
Pakistan carries a reputation as an uncrowded and wholesome holiday destination with a broad diversity of ecotourism. Its natural habitat also attracts tourists seeking a unique experience with such activities as trekking, rafting, skiing, and rock climbing.
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